At Twitch, I managed and designed Twitch Rivals branding materials to ensure they aligned with the brand and content strategies.
This included designing logos, stages/sets, signage, and trophies for events, providing feedback to all vendors and designers, creating swag/merchandise, updating brand kits, developing GFX broadcast assets, and designing the show and social templates used by production vendors and Twitch streamers.Additionally, I supported the sales team by creating logo lockups, billboard ads, and giveaways, partnering with companies such as Dunkin’ Donuts, Pizza Hut, Samsung, State Farm, and American Eagle.Featured Work - The Summer Gathering: Gaming’s Week in the Sun
The Summer Gathering is a Twitch original show that offers a week's worth of exciting content, including publisher showcases, developer interviews, and behind-the-scenes footage. With collaboration from the sales/partnership team, the Twitch Gaming team, a creative director, and a video editor, this project aims to captivate gaming enthusiasts worldwide. As part of the project, an ad was created on the American Eagle billboard at New York Times Square, a prime location with high visibility (reach hundreds of thousands of impressions each day). This project offers an engaging experience for gamers worldwide and utilizes strategic advertising to reach a broad audience. Click the "Learn More" button below to discover the process behind this project.
