I led the rebranding efforts for Riot Esports, playing a key role in the development and implementation of the new LCS brand identity.
This involved designing a new logo, creating brand guidelines, developing new graphical elements, establishing photography guidelines, and creating new sets of iconography and typefaces.Additionally, I led and designed the 2024 LCS merchandise line, boosting opening weekend revenue by 200% YoY. I developed templates for social media and broadcast assets, while also overseeing photography and video shoots, ensuring cohesive content across marketing channels.Featured Work - LCS Brand Book & Merchandise
I played a crucial role in the League of Legends Championship Series (LCS) rebrand, developing and implementing the new brand identity across social media and marketing. My contributions modernized the league's visual identity, enhanced the fan experience, and attracted new audiences and sponsors. This project revitalized the LCS's presence in competitive gaming and set a new standard for esports branding.
I led and designed the 2024 LCS Merch Collection from ideation to the final product. This involved creating various items such as shirts, jackets, pins, staff apparel, and packaging. Additionally, I provided feedback to vendors and ensured that the quality of the products met Riot's high standards. As a result of my efforts, we achieved a 200% increase in merchandise revenue year-over-year.
