I was responsible for creating digital banners, as well as large physical banners and club starter kits, for promoting Tespa across 1,200+ college campuses globally. I also conceptualized and developed the Tespa membership kit to encourage community engagement, which included packaging, t-shirts, lanyards, prints, and digital profile avatars. I developed a QA process for external art teams to ensure marketing assets meet Blizzard’s high expectations for art quality. Additionally, I designed and produced jackets for Blizzard's esports team and collaborated closely with vendors to oversee production.